The dominion of the world is the dominion of human consciousness.
Every living thing has awareness in its own way. Trees, animals, oceans, and even soil have a kind of consciousness that connects them to the larger rhythm of life. But the force that now shapes the planet most directly is human consciousness. It is through us that the world is organized, contained, and altered. The wild still exists, but even the wild is contained within the boundaries we draw. In this present age of Earth’s history, the dominion of human consciousness has become the dominion of the world.
Within that dominion, the most powerful tool we have created is business.
Business is the way human consciousness expresses itself. It is the flow of negotiation and trade, the exchange of goods and services that holds our shared life together. It is how ideas become things, how beliefs become systems, how desires and needs meet in motion. Every political structure, social ideal, and cultural pattern fits within it. Even government and charity move through its form. Business is not just commerce. It is the exchange of understanding, the way the human mind negotiates meaning with the world around it. The way we move through life, build culture, and sustain communities is propped up by those same goods and services that circulate between us.
For me, curiosity is the highest expression of that. It is not about ambition or greed. It is about the will to understand. To grasp what the world is and how it works. My expression of curiosity is business. It is how I explore people, culture, and the way meaning moves across borders. I do not value business for money. I value it for its reach, for its ability to test my understanding of the world. Each venture, each exchange, is a question: can I comprehend this, can I hold this, can I create something that proves I understand not only the mechanism but the humanity inside it.
The byproduct of mastery is scale, but the root of it is humility. Because everything I build sits on the unseen labor of others. The people who taught me, the workers who make the world run, the strangers whose effort holds up entire systems. The more I build, the more I feel the weight of that inheritance. To be curious is to honor that inheritance. Curiosity is gratitude in motion. It is how I use my consciousness not as domination but as understanding.
The beauty of working globally is that it forces this truth into every corner. Every person in a supply chain has to be valued, respected, and treated with dignity. That is not moral decoration. It is structural necessity. In an age of transparency, exploitation cannot last. The only way to build something substantial is to make sure everyone is content with their part, their pay, their fairness, their dignity. A system built on resentment collapses. A system built on fairness grows.
But fairness does not exclude excellence. It lives beside it. Progress still demands speed, originality, and efficiency. The challenge is to move fast without losing integrity. That is the test of building anything worth lasting.
There were other things I wanted to do. Art, music, writing. But even those would have required distribution, structure, and business to reach others. Everything that moves through the world must find a way to flow. So I realized that my art is not on a canvas or a stage. My art is the building of systems that mirror the complexity of the world itself.
Global business became my medium. It is how I explore humanity. It is how I understand culture, behavior, and beauty at scale. Maybe I was never a good enough artist or musician. But I was curious enough to learn how people live, buy, move, and trade. That became my art form.
And that is why coffee. Why Excelsa.
Because coffee contains everything. It is a single seed that touches every continent, every culture, every class. It connects developing nations to advanced economies. It carries ritual and addiction, art and science, craft and commerce. It is the most personal and global thing we share. It sits at the intersection of climate change, trade, and human connection. It is how people start their day and how the world sustains itself.
Coffee is both comfort and complexity. It holds together global enterprise and altruism. It includes the farmer and the scientist, the trader and the drinker. It has a supply chain that stretches across oceans and generations. It can be good for the body, and it can be good for the planet when grown the right way. It is both ancient and modern, human and natural.
Excelsa, in particular, is my way of exploring what happens when curiosity meets truth. When fairness meets ambition. When the market meets meaning. It is a test of how global enterprise can coexist with honesty, equity, and regeneration. It is my way of understanding how the world actually works and how it might work better.
I approach it with humility. With gratitude for the people who gave me the freedom to think this way. My parents, my family, my teachers, and every worker who holds the invisible weight of the world. Curiosity is not self-made. It is the result of a life that allowed for awareness. My work is a return of that gift.
Curiosity is how consciousness moves through the world. My work, my company, my life are all experiments in what that movement can become.